DEEPDIVE

An artist's influence goes deeper than their play counts.
Venture Concept Design | IDEO + Berklee College of Music

Globally renowned design firm IDEO and Berklee College Of Music facilitated a Summer Lab for the Open Music Initiative. We were asked to design a system which compensates musicians for visual works using their songs as data.

The Challenge

How can artists be compensated for content that is influenced by their original works?

The Solution

By engaging listeners and offering them a deeper connection to the music they love, we can create a platform that uses community curation to set the record of fragmented attribution straight.

Scope

Venture Concept
User Interface Design
Visual Identity Design

ENTIRE IDENTITY, ONE PLACE

Songs, videos, and artwork are all featured on the same screen. A place where users post a diverse range of content associated with the artist. This could be official releases, fan made videos or anything in between.

Revolutionized Music Sharing

Collections bring context back to the music. Fans can curate specific playlists of multimedia content to show friends and family their favorite artists how they see them.

HOLISTIC ARTIST STORIES

An artist’s following, culture and influence tell a myriad of stories. Those stories unfold on DeepDive through the eyes of fans who know them best.

SUPER FANS, SUPER REWARDS

Dedicated content contributors are recognized for their contributions and collections. True fans earn a higher status within the DeepDive community.

SHARE IN CONTEXT

Create and share purposeful collections of artist's content

ENTIRE IDENTITY, ONE PLACE

Artists benefit from fractured content being collected from across the web and attributed back to them in one central location

GET RECOGNITION

Users get public recognition for being a super-fan and contributing authentic and compelling content.

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