EASTON, MASSACHUSETTS

A new look at the foundation of prosperity in America
Visual Identity | Town of Easton

We were challenged to create a new identity and brand system for a town we loved. The goal of this mission was to find beauty and brand potential in the everyday and the ordinary.

The Challenge

How can we create an identity system that tells the true story of Easton, and helps it stand out from other towns?

The Solution

Using the iconic design and architecture from its rich history, we created a visual identity which is both modern and traditional.

Scope

Branding + Identity
Signage & Wayfinding

RE-IMAGINinG THE HISTORIC

Easton has existed for almost 200 years and had an outdated brand image to match. Our Mission was to design a system that works well in modern times, but maintains the town's historic values.

LOGO ARCHITECTURE, FROM ARCHITECTURE

We looked at the beautiful buildings and landscapes commissioned by Easton’s very own, Oliver Ames. Designed by famous architects H. H. Richardson, and F.L. Olmsted, these monumental buildings still stand today as the most iconic vistas in Easton.

GETTING AROUND TOWN

Bright colors and bold typography enable the new signage to stand out in Easton's diverse landscape while effectively guiding readers through significant locations around town.

SEE OUR

SERVICES

MORE MISSIONS

MASS ART SUDENT
PORTAL REDESIGN
TOWN OF EASTON
REBRAND
DEEPDIVE PLATFORM
LOGOS
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