HOW TO GET
THE CHEESE

A Guide to Product Success

BY SUPERMOUSE STUDIOS

WHAT IS
THE CHEESE?

The cheese is a level of product success that can only be achieved through design strategy, user empathy, & close collaboration between all stakeholders.

WHY IS IT SO ELUSIVE?

Design, engineering, sales and marketing each serve integral roles in growing a business. Companies often ignore design to save money, but end up offering products that cause consumer friction and hurts long-term business goals.

01

ASSEMBLE A TEAM

Cross-discipline collaboration and communication simplifies big ideas into smaller challenges. Every project calls for different skill-sets, so we work with your company to form the ideal superteam.

rEMEMBER:
THERE IS NO "I" IN CHEESE

02

RESEARCH

All missions begin with building empathy through user & market research. We then work with your team to frame the challenge holistically by identifying pain points, areas of opportunity and MVP features.

Because the earth feels flat until you see it from space.

03

THINK OUTSIDE
THE PLANET

We kickoff the design phase with an interactive workshop that engages your company's decision makers. At this stage it’s all about generating as many ideas, from as many perspectives as possible.

04

BE PERSISTENT

The path to product success is not a linear journey. We push through rounds of prototyping, listening to your audience and refining our solution based on the gathered insights until we’ve designed a user-friendly solution that meets business needs.

05

PREPARE FOR IMPACT

Once all the parts are in place, it’s time to execute. We are committed to working alongside your team, launching the mission on-time and with meticulous care.

When you’re pursuing a big idea, the path to success is never the one of least resistance. With a strong team and a passion for your craft even the most challenging problems can be solved. Your cheese is out there... 

IT'S TIME TO GO FIND IT

EXPLORE OUR

WORK

MAKE FIRST CONTACT
team@thesupermouse.com

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